Case Study:

Reebok EasyTone

Print Advertisement / Video Campaign

Created a promotional advertisement for Reebok EasyTone, a fitness shoe designed to help busy professionals stay active throughout their daily routines. The campaign targeted working men in their 30s and 40s who have limited time for exercise and value spending their free time with family.

The project included concept development, AI-generated video production using Adobe Firefly, and video editing. The final advertisement highlights how EasyTone integrates fitness into everyday life while demonstrating the creative potential of AI-powered content creation.

Project Period

2 Weeks

Role

Graphic Designer / Motion Designer

Tools

After Effects / Illustrator / Photoshop

*This work is a student project created for educational purposes only. All trademarks, logos, and brand assets are the property of their respective owners.

Challenges

Generating consistent and realistic AI video footage was the main challenge, as the AI often produced broken exercise equipment, disconnected actions, and visual inconsistencies that did not align with the intended narrative.

Solution

By creating detailed prompts and refining the footage in Adobe After Effects, I resolved AI-generated inconsistencies through cropping, speed adjustments, and manual editing, resulting in a cohesive final advertisement.

Result

Successfully created a storytelling-driven visual advertisement consisting of three posters and a promotional video. The concept is unique and tailored specifically to the target audience, ensuring clear and engaging communication of the idea.

Learnings

learned how to effectively prompt AI by clearly describing the desired visuals, including scene composition, camera angles, and perspective to generate more accurate results.

I developed skills in working with AI-generated content, learning when to take control by manually fixing and editing the footage myself.

Video Producton

Created a product advertisement video that connects with three posters, using AI-generated footage and editing to maintain a consistent brand identity and storytelling.